AI for Video is Overrated

If you’re reading headlines, it’s easy to believe that AI will imminently replace a video production team.

I am not convinced.

Check out this tweet;

On the surface, this is a compelling capability and intimidating if you’re not familiar with video marketing, artificial intelligence, and editing software.

The ThreadBoi goes on to explain that you can make a completely AI-generated video with the following steps:

1. Add the CapCut plug-in to your paid ChatGPT account.

2. Prompt a description for the video you want to produce with clear details around the Images, Length, Topic, and Dimensions.

3. Initiate CapCut AI to automatically generate a script, source matching stock videos or photos, and create a video for you.

There’s only one problem, the final video is horrendous.

I’m not exaggerating. Watch it here.

If I delivered this garbage to one of my clients, they would fire me before they finished watching the video.

As anyone who messes around with ChatGPT can tell you, it is wildly mediocre at writing compelling scripts and blog posts. It lacks any subtlety and often gets facts wrong.

When you add in the task of collecting relevant b-roll from stock libraries and delivering the script with a compelling tone, we are miles away from AI taking over video.

Will it eventually happen? Yeah, probably.

But ‘Not Doing Video Because AI Will Take It Over Soon’ is a lame, uninformed, nihilistic excuse to get started.

Instead, start making video now while leveraging ai-powered tools like Runway or the new features in Adobe.

Instead of replacing people with AI, we’ve found that the better strategy is to hire video editors and writers that know how to incorporate it into their workflow.

At Piper Creative, we’ve spent the last year reimagining how to make our editing services more efficient with the help of cutting edge software.

Our clients trust us to handle post-production for their podcasts, YouTube videos, and marketing materials.

The result is High Quality Videos that Get Results and are Delivered Quickly.

If handing your editing off to professionals would help take your content to the next level, reply to this email.

We’ve helped nearly every type of B2B service provider get more clients with quality videos.

Sign Up for a Free Video Acceleration Session at our website.