The Choice to Watch You

Why would someone watch your video?

There are a few potential answers to that question.

1. They Like/Know/Care about You 

They want to see what you are up to. This could be friends and family, merely wanting to check in and keep up. But it could also be followers that develop a parasocial relationship with you after watching enough of your content.

2. You’re talking about a Topic that Interests them

Your title, thumbnail, and copywriting drew them in. You made it exceptionally clear that this video would be relevant to them.

3. They liked a Past Video and want to see if the experience is Replicable

In most human endeavors, past performance is the best indicator of future success. We usually give creators that educated and entertained us once before another chance to deliver.

4. The video was delivered to them in their feed

You produced a short form vertical video. The platform where you published it fed the video to a particular segment of its user base. The platform used machine learning to ascertain the general topic of your video and cross referenced the topic with the users it determined were psychographically most likely to be interested.

Before you make your next video, you should answer a simple question. Why would someone watch this?

If you don’t have an answer to that question, then you’re not a video marketer. You’re an artist whose work is divorced from any sort of economic outcome. That’s fine, but don’t complain when your wallet is light at the end of the month.

The Piper Video Guild’s founding cohort filled up in just 3 weeks!

10 members locked in our lowest rate for life. 

Our first calls have been packed with energy, insights, and collaboration. Additionally, our library of trainings is filling up for our members to reference any time they want.

If you missed our bargain basement membership rate, I have good news.

Instead of raising the monthly fee to $300, Hannah convinced Aaron to offer 10 more spots at just $250/mo.

Like the initial 10 founding members, we cannot guarantee that these spots will last. If you’d like to sign up for;

☑️ 4 Weekly Group Coaching Calls per Month ($1,000 value)

☑️ Access to a Private Community Sharing Notes on What’s Working and Providing Feedback ($500/mo value)

☑️ The Inhouse Videographer Course ($300 value)

☑️ Live YouTube Thumbnail Breakdowns and Behind-the-Scenes Planning ($1,000 value)

For a once-in-a-lifetime low price, reply “Guild” to this email