🎥 Streamline Your Sales Process

Over 80% of traffic on the internet is video traffic.

Most people don’t read long-form blog posts, scroll through photo dumps, or analyze infographics anymore.

Video marketing is no longer an option, it is absolutely crucial in order for your business to stay relevant on the internet.

But, you don't need to start making TikToks or longform video essays to utilize the mega trend to your advantage.

Instead, take this straightforward, impactful step to accelerate your business success in 2023

Record Answers to Your Frequently Asked Questions

On average, it takes 6-10 touchpoints to close a sale.

You can easily take care of at least 3 of those touchpoints by answering the commonly asked questions you encounter during your sales process.

“How does X work?”

“What makes your product different from X?”

“How much does X cost?”

“When should I look for a new X?”

“How often do I need to refresh X?”

These are conversations you’re probably having on a weekly (if not daily) basis as you’re nurturing a lead, and by answering FAQs you can simultaneously establish yourself as an industry expert, and drive search results to your business.

The Proof is in the Pudding

By setting up a YouTube channel for your company and titling your videos as commonly searched questions within your industry, you prime your company to rank higher in SEO and increase your brand visibility.

These videos are also layups to post on your Linkedin page.

The beauty of this strategy is in its simplicity: You don’t have to spend hours brainstorming new video concepts - you’re tackling the topics that you can talk about in your sleep.

This is the lowest hanging fruit for business owners to implement in the new year.

If you need help producing these videos, I know a girl.

Happy New Year and have an ELITE Week,

Hannah

Elite Video of the Week:

In this episode, Hannah discusses personal branding trends in 2023 and how to set up your brand for success.