4 Stages of Content

Let’s say you know how to work a camera, are comfortable speaking to it, and have a clearly defined Ideal Customer for whom you plan to make your video.

Yet, your videos still struggle to produce an ROI. What is the most likely cause?

The answer is that you may not be addressing the correct stage of the buyer’s journey to appropriately grease the wheels of the sales process.

At Piper, we think about content at four stages.

‍Awareness is content marketing designed to be your first touch with a prospective customer or client. You educate them and get them leaning in towards your expertise, charm, and value.

‍Consideration is a detailed explanation of how your offer works and why it’s different from the competition. It frames a future sale and creates shorter sales meetings.

‍Decision is your finishing move. Testimonials, case studies, and anything else aimed at closing the deal. Undeniable proof of your competency and experience.

‍Retention is for post-sale. Tutorials and explainers that ensure your customer gets the most out of what they just bought and remains a customer for a long time.

What stage of your content funnel is leaking?

If you need to fill your content funnel, Piper Creative can help.

Here is what our clients say about our video production and editing services;

Book a call here.