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- A Proven Process for Organic Video Content
A Proven Process for Organic Video Content
Marketing often feels like grasping around in the dark.
Should I send more cold emails? Is our content working? Is this the right place to run ads?
For too long, video has felt that way for 99% of service providers.
Hannah and I want that to change.
Below, we are outlining our Proven System for Video Marketing Excellence.
It starts with a Video Marketing Gameplan Session. Here, we will Identify Your Ideal Audience Member so that we only brainstorm videos that address their problems.
This means less waste in the video production process.
Next, we batch shoot a collection of concepts, trying multiple opening hooks and potential content styles.
This allows us to test and learn what is most resonant.
After we edit each video to maximize viewer retention, we publish each video broadly to ensure that it has a chance to perform on all of the important algorithms (YouTube, Linkedin, IG, etc).
From there, we collect data on which messaging was most effective, then set about replicating the winners on a regular cadence.
We’ve leveraged this system to generate tens of millions of organic views.
It has sold $100,000s of incremental revenue.
We’ve taught it to other people, and they swear by it.
If you’d like us to implement it for you, reach out.
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