🎥 Choosing The Right Fonts for Your Videos

(It’s more important than you think)

I get unreasonably excited about fonts.

The other day, a client sent me a heading font that she uses and it happened to be one I hadn’t seen before. Literally got full body chills when I downloaded it (wish I was joking).

Today we’re going to talk about how to pick the correct fonts for your videos.

Are you geeked? I’m geeked. Let’s get into it.

The Golden Rule

There is only one rule of font design in video to hold sacred:

It must be legible.

Okay, duh.

But you’d be surprised how many videos I come across where either the typeface style or color choice is simply too hard to read in the allotted time the words are on-screen.

There are many, many beautiful fonts out there, but not all of them belong in your video marketing materials.

The more mental energy your viewer has to burn to watch your content, the faster they will scroll away.

That said, let’s take a look at where you should use text in your videos and how your font choice can elevate your viewer’s experience.

Heading/Title Fonts

These fonts should be used to introduce new sections of your video. They can follow whatever brand guidelines you already have in place for your company/social content.

I generally advise staying away from script fonts for Headings since they take more time and energy to read, but consider your Heading fonts the ones where you can really express your brand’s personality.

Lower Thirds

A lower third is the graphic or text overlay that appears in the lower left hand corner of the screen that displays the subject’s name and title.

Lower thirds are an excellent opportunity for brand establishment in a subtle way, but they must be clear and easy to read.

Captions (two ways)

Captions have recently become a defining feature of great video marketing.

In the past, closed captions caught a lot of heat because of how distracting they can be, and now oftentimes people choose to have them turned on.

Most platforms give the option to auto-generate captions, but they can be inaccurate. For brand consistency, I recommend using a text body font that falls within your brand guidelines and generating captions yourself. It’s a small extra step, but worth it to stay consistent and it overall

If you want to go the extra mile, the trend in captions sweeping the internet right now is dubbed the “Hormozi Effect:” He’s not the first one to do it, but he’s one of the best to do it:

These bold, punchy captions are a huge factor in the visual engagement of Hormozi’s videos. TONS of internet personalities across Instagram and TikTok use this method to add some differentiation from a typical talking head video.

The Hormozi captions vary in size, color, position, and often include emojis. They move so fast that your eye can’t help but get sucked into the content.

The best fonts for these captions are the following:

These fonts are all bold and look great in all-caps. They’re impossible to ignore.

Ultimately, your personal brand aesthetic will determine the fonts you use, but the ones I’ve included today are crowd-pleasers, malleable, and have stood the test of time.

And for God’s sake don’t use Comic Sans.

Have an Elite Week,

Hannah

Elite Video of the Week:

I share the strategies we used to go from 1,000 to 10,000 subscribers on the Aaron Watson Youtube Channel.