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- 🎥 Extreme Attention Hacking
🎥 Extreme Attention Hacking
🎥 Extreme Attention Hacking
Attention spans have taken a hit in the last 10 years.
First, we couldn’t sit through commercial breaks on cable TV, so everyone migrated to streaming services.
Next, we couldn’t handle long-form content, so we migrated to Youtube.
Then, we couldn’t be bothered to turn our phones sideways, so here we are on TikTok and Instagram Reels.
However, there are memes floating around the internet that just one form of stimulation isn’t enough. Often people joke about turning a show on their TV for “background noise” while they scroll on their phone.
Can you imagine letting a second pass without being bombarded with entertainment?
TikTok has taken this to the next level.
Creators are well aware of everyone’s pea-sized attention spans, and use it to their advantage.
Now, on Reels or TikTok, you might come across videos that look like this:
The screen is split into two halves.
The top half is the meat of the content. A podcaster, teacher, speaker, etc. delivering their thoughts on a topic.
The bottom half is often a clip of a video game or TV show. It doesn’t have audio, it’s just there to hold the attention of the viewer.
Many comedians are using this technique so people will sit through minute-long jokes - they’ll just slap a clip from Mario Kart underneath them and BOOM, locked in.
If your Average View Duration is suffering, try this technique.
It is seriously creepy how well this works.
Have an ELITE Week,
Hannah
Elite Video of the Week:
As long as you publish content on the internet, you run the risk of receiving hate comments. Hannah shares how she’s dealt with hate and trolls over the years, and how you can adjust your mindset to not take comments personally.