Find the Weird Thing

The brands, creators, and companies that have staying power all have one thing in common:

They lean into what makes them weird.

The weird, unique, or differentiating factor is what helps an audience latch on to a brand.

Duolingo based their entire social media presence around the snarky personality of their bird mascot, Duo. No other educational company else has an obnoxious bird harassing customers - that is a corner Duolingo owns. 

Alex Hormozi records videos and podcast interviews wearing a nose strip, wife beater, and crocs. That’s who he is. It’s weird, and he doesn’t care. In fact, he plays it up.

Casey Neistat wears those damn sunglasses everywhere.

Emma Chamberlain rots in bed and has her coffee.

I’ve been challenging myself to pummel the weird factor in my own content.

As far as I know, no other agency owner in Pittsburgh (or elsewhere?) has produced a dating show for themselves. It’s weird. A little cringe. But it is indeed a differentiating factor.

If you’re struggling to identify your own weirdness, I have two possible solutions:

#1 Ask a sibling (if you dare)

#2 Ask yourself: if someone were to create a meme of you, what would they have to include?

Have an ELITE Weekend,