Find Your Recipe

What are the ingredients that make up your social media recipe?

Your online presence, your video identity?

Your ingredients are the things that are established & recurring interests & topics of conversation in your daily life: 

A particular TV show, a specific food, family life, an activity, music, podcasts, etc.

Are you a dad that loves sushi, running, and has a passion for lifting people up in the workplace? Great, make content about it.

Are you an entrepreneurial woman with a passion for bikinis, lemon drops, and sister time? Cool, build an empire around it.

Are you a midwest gal who loves Trader Joe’s snacks, farmer’s markets and thrifting? Sweet, girls will flock to you.

The thing about creating video content that’s a bit more raw, up-close and personal to your real life is you become uber relatable to anyone who has even remotely enjoyed the same things that you do.

Your brand can be niche, but that niche may be a hyper-fixated interest in multiple things instead of just one.

The way this can be done well within video content is through consistency

If you post about your loves and interests with consistency, your audience will start to associate those things with you in their own brain pathways. They’ll learn your recipe by heart.

So, what is your recipe?

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