It’s Better to Have an Enemy

This applies to politics, business, and marketing

It’s Better to Have an Enemy

We are hardwired to pay attention to conflict.

If two people are casually throwing a football on a sidewalk, it wouldn't draw much attention from a passersby. 

But, if two people were fighting on that same sidewalk, people would stop and watch.

This applies to politics, business, and marketing.

You need an enemy to vanquish. Someone or some thing, that needs to be overcome.

Recently, we found it with another guy named Aaron Watson.

The country singer is only slightly ahead of us for total subscribers on YouTube. But, we can message this competition to our community and get them energized.

Now, I am not recommending picking arbitrary fights or trying to take aim at a mega-celebrity to score a few points.

Instead, a clear enemy that your existing Ideal Audience Member is already against, or indifferent about, that aligns with your message offers the greatest opportunity.

Do not let editing videos be the constraint on your content system.

Piper Creative’s On-Demand video editing services are a highly flexible way to get your video edited at a professional-grade level.

Piper’s clients use the editing to produce podcasts, short form videos, and re-use old footage they’ve collected.

Supercharge your content system today by reaching out to Piper Creative.