Just One Hook that Works

In the era of shortform vertical video, you do not need a complex video marketing strategy.

In fact, you can go very far by honing in on just one thing. A rock solid opening hook.

The words, and shot, that open your video are incredibly impactful. I have personally watched a single, great hook carry accounts to stratospheric heights.

Brooke Raybould is a mom creator who opens up every single short with “Mom to Four Buys…” followed by a topic or problem that she focuses on. 

By also showing her family, she immediately clarifies what her content is about and provides a familiar intro to her return viewers. 

Her consistency at humbly repeating her winning opening hook has yielded major brand deals and a fast growing audience.

Shortform video is also a winning format for ads.

At Piper, our winning opening hook is “Video is Such a Powerful Tool”.

After realizing this was our highest performing opening line for ads, we ran it back again and again.

We’ve tried different variations of outfits, background, pacing, and on-screen text. But the winning hook is repeated over and over again.

Running the same play over and over again isn’t sexy. It’s not going to win an award for groundbreaking creativity.

But it gets you paid.

Go find your winning hook.

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