🎥 Lazy ≠ Worse

Welcome back Elite Video Marketers 👋

Look, I get it. Sometimes you’re under a time crunch and simply don’t have the bandwidth to scout multiple shoot locations or diversify the look of a video.

What’s the easiest way to hack this?

Turn It Around

Film Booth Ed recently explained how he tried to create a viral video with 5x LESS EFFORT than he typically puts into a video.

The entirety of the video is super interesting and I recommend watching it for the other creative ways Ed cuts corners in his production, but the technique I want to talk about today is the quick angle switch:

As you can see, these four shots are visually quite different lighting-wise and background-wise.

However, they were all shot within the same 2 square feet.

The easiest way to achieve this is to go outside, but you could also use 4 different areas of a room.

Is it the perfect method? Maybe not.

Does it provide visual diversification which will ultimately increase viewer engagement? Yes. Try it if you’re in a pinch.

Have an ELITE Week,

Hannah

Elite Video of the Week:

In this episode, I'm sharing two tips to instantly feel more comfortable on camera.