Marketing Efficiency

There is so much marketing jargon.

Clickthrough Rate. CAC. Cost per Lead. ROAS. Appointment to Show Ratio.

It’s overwhelming. 

Here’s my attempt to simplify decisions for my marketing budget.

Effort + Dollars = Outcome

Theoretically, you could overwhelm any marketing problem with money. 

If Bezos wanted to buy out every ad at a minor league baseball game, he could a million times over.

But his outcome would be paltry relative to those dollars spent.  

A young hustling lawn care entrepreneur could also show up at the game and just walk around introducing himself to every person in the stadium.

Exhausting, but it could yield some new business.

Neither are optimal for a functioning business.

Here’s how a video marketing strategy would look that optimizes all three variables.

1. Shoot 10-20 video ads in a morning. Speak directly to your Ideal Client’s problems.

2. Have an editor tighten them up.

3. Run a YouTube Ad campaign against the demographics of your Ideal Client, tied to the queries they’d put into google indicating their problem.

4. Test all the ads and shut off the least effective ones.

5. Iterate on the best ads to continue driving ad performance.

Takes some work, but not an overwhelming amount.

Costs some money, but not an insurmountable budget.

Outcomes? Almost certainly.

At Piper Creative, we’re obsessed with helping our client use YouTube to solve their business objectives.

Book a free strategy session with us to learn how we can help your business.