More Myelin = Better Videos

I go to the gym to get muscles that perform better. I make videos to train my brain to perform better.

In the book, The Talent Code, author Daniel Croyle talks about the neural pathways in our brain that get honed through repeated practice.

Myelin is a fatty white substance that wraps around nerve axons like insulation around a metal wire.

When we practice skills repeatedly, our brains coat the most used neural pathways in a thicker layer of myelin.

That creates stronger, clearer neural signals that also require far less energy. 

This is why new drivers need total focus to navigate the roads, but a seasoned driver can completely zone out.

Your comfort on camera will work the exact same way. 

Over my career, I’ve seen dozens of people freeze up or struggle to speak on camera. It’s new, they’re trying to process all the equipment, people, and intended final deliverables.

But, after a few practice reps, most people, particularly salespeople, fall into a comfortable cadence.

The reason? They’ve been talking for decades and most salespeople have a bunch of well-rehearsed lines.

Once the stimulus of a camera isn’t new, they can fall back into their well-worn neural pathways and speak authoritatively.

Build the myelin now, reap the rewards in the future.

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