An Obscene Commitment to Quality

There’s a line from Steve Jobs’ book Make Something Wonderful that haunts me.

Apple, and Jobs, are synonymous with beautifully designed products and a poignant, distinct aesthetic.

For the majority of us that lack an outlier aesthetic quality, it is tempting to think that such vision and taste were gifted to Jobs by the gods. Or that Apple got lucky in hiring Johny Ive and their other top designers.

This quote will cure you of such ignorance.

“I don't think my taste and aesthetics is that much different than a lot of other people’s. The difference is that I just get to be really stubborn about making things as good as we all know they can be. That is the only difference.” ~ Steve Jobs

What if your aesthetic taste is not lacking? What if a beautifully captivating visual sequence is well within your reach?

What if the only thing holding you back is your contentment with mediocrity?

Jobs may have had slightly better taste than the average person. But, where he was spectacular was in his unyielding commitment to achieving it across the board.

From Apple stores to their signature devices to the box that they are packaged in, Jobs held his team to an exceptionally high standard.

And they rose to the occasion or chose to join a different, less memorable firm.

Your commitment must match your ambition. Otherwise, you’re fooling yourself.

The members of the Piper Video Guild are deeply committed to quality.

Every week, they hop on a live training call to level up one of their video marketing skills.

From shortform video to YouTube titles to lighting, the Guild covers everything.

If your plan for 2024 involves more video marketing, you’d be well served to join and level up your skills quickly.

Membership comes with a 100% satisfaction guarantee.

Reply “Guild” to learn more.