Read the Retention

Every video published to YouTube (also Instagram and TikTok) offer the creator granular insights on where viewers drop off.

The data doesn’t lie.

While it can be disheartening to realize how few people make it even 3 minutes into your video, you must look at this graph in order to improve.

The moments where there is a steep decline in viewership offer clarity as to where your video loses viewer attention.

The diagnosis can be challenging.

Maybe the visuals are unclear? Or is the narration slow? Or is the music the problem?

You will get better at identifying the cause with time.

Ultimately, the practice of reviewing your retention curves will increase the rate at which you improve. That is what separates the great video marketers from the masses.

Do the work.

This past week, we hit 100k subscribers on our YouTube channel.

It took 6 years of hitting our head against the wall before we unlocked consistent growth. 

50% of our growth has come in the last 7 months. 35% has happened since the start of the year.

We don’t want it to take as long for you.

Get the strategy, accountability, and community you’ve needed to take your video marketing to the next level by joining the Piper Video Guild.