Right Place, Right Time, Right Message

“We need video”

This is the nebulous starting point where most folks begin their video marketing journey.

They’ll need to learn a bunch of stuff (joining a Video Guild makes that easier).

But, one of the highest impact steps you can take in the early days is to organize your videos into 4 separate buckets.

Awareness, Consideration, Decision, and Retention.

Awareness is content marketing designed to be your first touch with a prospective customer or client.

Consideration is a detailed explanation of how your offer works and why it’s different from the competition.

Decision is your finishing move. Testimonials, case studies, and anything else aimed at closing the deal.

Retention is for post-sale. Tutorials and explainers that ensure your customer gets the most out of what they just bought and remains a customer for a long time.

Audit your content to identify where your weakest.

Most folks over index on the Awareness and Decision stages.

Fill all four buckets and watch your growth accelerate.

Wealth Advisors who embrace Video see Spectacular Results.

We’ve helped $10 million wealth advising firms transform their operations, marketing, and sales with video.

If you’d like to learn more about how to do it for yourself, join our free training on April 24, 2024, 12PM EST.