🎥 The Most Slept-on Hooks in Video

The first 3 seconds of your videos (particularly short form vertical videos) are the most important. In order to capture your viewer's attention, you’ve got to use a hook that speaks to their fears and desires.

Enter FOMO.

FOMO (fear of missing out) is a powerful psychological motivator that drives people to take action in order to avoid missing out on something valuable. In the case of your videos, valuable information.

You can hype up a sense of FOMO with the following hooks:

• The dating tip NO ONE tells you about

• THIS is the most SLEPT-ON red flag in job interviews

• The #1 UNDERRATED hack in Adobe Photoshop

By immediately framing your content as something elusive that many people miss out on, your audience will automatically be drawn in. Creating a sense of exclusivity and with your information is one of the best ways to latch onto attention and will drive your viewers to keep watching.

Try these out, let me know how they work for you.

Have an ELITE Week,

Hannah

If you want to find out how to make shortform vertical videos and become a fully capable video marketer, enroll in Inhouse Videographer. In just 4 hours hours of self-paced lessons, you will learn everything from the optimal lighting for your videos to how to coach your subjects on camera.

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