The Staggering Opportunity on YouTube

YouTube is far more important than anyone talks about:

YouTube has over 2.5 billion users around the world, with over 240 million in the US.

YouTube accounts for 9% of all TV screen time. That’s more than any streamer (including Netflix).

It is the #1 spot for video SEO, since it is owned by Google.

It has a powerful discovery algorithm in its YouTube Shorts product that means new creators can succeed quickly.

Additionally, it’s the  #1 podcast listening app. With 33% market share, it beats Spotify at 24% and Apple.

Just these details alone should put YouTube at the top of your video marketing strategy priorities. However, these just scratch the surface.

Google has also been aggressively investing into YouTube TV. It’s their streaming service with a very different approach than most other media companies.

Instead of focusing on producing expensive original programming, YouTube TV aggregates all the channels from broadcast television and rebundles them into a digital native environment.

For the cord-cutters that still want professional sports and HGTV, it is the best solution by far. Further, Google’s user interface designers get to compete with the archaic solutions that Comcast and Verizon have brought to market.

The result is a nice margin, low fixed cost product that can scale infinitely.

For Boomers and Gen Xers that aren’t as engaged with user generated content on YouTube, this will be their gateway into more YouTube consumption.

And after their NFL game is over, they will likely stay on the platform looking for more content.

Will they find yours?

This has been our best year ever on YouTube. In the previous 8 years, we did 1 million views and earned about 15,000 subscribers.

This year alone, we’ve earned nearly 20,000 new subscribers and over 3.5 million views.

For the First Time Ever, we will be revealing the systems that we’ve used to improve our video marketing on a Free Webinar November 14, 2023.

Sign up now to reserve your spot.

We will cover the Data, People, and Vivid Vision that makes accelerating your growth on YouTube a reality.