Start Fast

Shortform videos, the ones all over Instagram, TikTok, and now Linkedin, get to the point quickly.

When the next video is just a thumb swipe away, time is of the essence.

Your first frame and first words of narration have to be focused.

Offer your viewer a sharp opinion, a useful tip, or a compelling question to explore.

In 2025, most people will be consuming feeds that are completely algorithmically moderated. That means that ‘who’ they choose to follow is only a part of the equation for which content they will be shown.

The machine learning models want to show users all of the most engaging content within their circles of interest. 

For me that’s fitness, parenting, and the NFL. For someone else it might be dogs, cosmetics, and interior design.

Regardless, I decide within 1 second whether a video is up my alley. 

As a video marketer, you need to be cognizant of that and start each video quickly.

Find the best hooks you can use for your videos and always focus on what to show in the first few seconds.

The platforms will reward you with views if you start fast.

Do not let editing videos be the constraint on your content system.

Piper Creative’s On-Demand video editing services are a highly flexible way to get your video edited at a professional-grade level.

Piper’s clients use the editing to produce podcasts, short form videos, and re-use old footage they’ve collected.

Supercharge your content system today by reaching out to Piper Creative.