Start with Motion

Do your videos feel digitally native, or outdated?

Well, do you start your videos with the millennial pause?

The millennial pause occurs when a creator (typically a millennial or someone older) waits a second to start speaking when a video begins, rather than beginning to speak as soon as the camera starts recording.

It’s called the “millennial pause” because Gen-Z has taken it upon themselves to yank their viewers abruptly into videos. They do this primarily through motion.

Camera movement is key here, not subject movement.

Oftentimes if a gen-Zer is shooting a selfie video and speaking straight to the camera, they’ll set their phone down on a surface during the intro, or bring the phone closer to their face as they’re speaking.

SO many videos that have the distinct feel of being digitally native begin with movement. It’s as if you are being pulled into the creator’s environment within the first second.

And it should be noted, camera movement has a significantly different feel from subject movement - if the phone/camera is stationary and the subject walks into frame, there’s a layer of separation created between the subject and the audience. The audience is sitting back and observing, rather than being swept up into the environment with camera movement.

If you haven’t tried adding motion to your intros, experiment with it and see if it changes the overall vibe of the video. The combination of motion + an intriguing hook is lethal.

Have an Elite Week,

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