Test, Result, Repeat

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‘Creatives’ get bored easily. They seek variety and abhor monotonous repetitive tasks.

When on the job hunt, they’ll trade compensation in exchange for more creative freedom and novel experiences.

This is the core mechanism behind the concept of the ‘starving artist’, just slightly moderated for the professional class.

Yet, it is within constraints and discipline that some of the most effective creative work emerges.

Show up every day to write, and you’ll have a 50,000 word book in less than a year. 

Create 250 variations of your ad and you’ll stumble into something that performs. 

Design 500 thumbnails and you’ll have an insane clickthrough rate.

The only time this doesn’t work is when you try to reinvent the wheel every time you return to your creative practice.

An effective creative blends their design and inspiration with a scientific approach to testing and learning.

They triple down on what works and have the discipline to keep playing the same song over and over and over again..

There’s nothing wrong with having priorities besides money, but don’t lie to yourself and act like you don't know how to be more pragmatic.

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