The 80-20 of Video Marketing

The Pareto principle states that 20% of your effort yields 80% of your outcomes. 

If you're in sales, it’s the time you spend reaching out to people, not optimizing your Linkedin profile.

If you’re in management, it’s 1-on-1 time with your direct reports, not reading the next business book.

So… what is it for video?

It’s not the camera gear, your smartphone can do the job.

It’s not your fonts or your logo showing up at the end.

It’s the topic of your video. The Idea. What is the video about and who are you making it for.

At Piper, we keep idea quality front and center by forcing every video pitch to be boiled down to one sentence. Here are a few examples;

1. An explainer video that shows how proprietary software helps a staffing agency get results faster and more reliably for its clients.

2. A short story about how Napoleon’s blockade of Italy led to the invention of Nutella.

3. An educational video about how to avoid your family fighting over their inheritance when you’ve passed away.

You might not be interested in all three ideas personally, but we know the audience each client wants to reach will be.

Spend more time on the ideation process and I guarantee your videos will perform better.

Supercharge your Video Marketing with support from Piper Creative