The Purpose of Your Content System

“The purpose of a system is what it does”

This is a phrase from the field of cybernetics, that can be abbreviated to POSIWID.

Do your videos make you feel cool? Do they stoke your ego? Do they show your creative and intellectual range?

If the answer is yes, then that is their purpose.

If they do more of that but fall short when it comes to lead generation, audience building, and engagement, then it’s time to look in the mirror.

A content system does what it is meant to do. 

That can sound harsh to the novice creator trying to get their channel going, but it holds an important kernel of truth. If your system is not yielding the result you want, you must change it.

Occasionally, new channels will burst onto the scene and experience stratospheric growth with just a few videos.

More often than not, they have a clearly defined ideal audience member that they are serving with their video. They genuinely want to teach, entertain, and give first.

The splendors granted to the video's creator come second.

Clarify the purpose, then relentlessly build a system that serves it.

If your content system is broken, we have a special deal to help you fix it.

Our 4th of July sale starts Monday. But, as a newsletter reader, you get early access.

Get access to our training platform, the Video Guild, for 62% off. 

Your content system will improve dramatically through live coaching, a library of trainings, and a private forum with other video marketers.

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