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There’s No Traffic on the Extra Mile
Proof of Work is usually a term you hear in crypto, but today I’m going to use it in reference to video production.
Aaron Watson
December 18, 2023
There’s No Traffic on the Extra Mile
Proof of Work is usually a term you hear in crypto, but today I’m going to use it in reference to video production.
When a viewer can sense the craft & effort that goes into a beautiful shot, a detailed sequence, or a well-researched report, their loyalty to your channel will skyrocket.
We like watching videos produced by people that have done a ton of work on our behalf.
Here are three creators who consistently go above and beyond to satisfy their audience.
Dodford pours through found footage to produce gripping documentaries on some of entertainment’s biggest stars. He constrains himself to minimal narration while still providing clarity and pacing that keep viewers leaning in. He has a full-time researcher to manage all of the footage that he needs to pour through.
The Caspian Report delivers well-researched, balanced analysis of geopolitical situations around the globe on a regular basis. In addition to reading policy documents, studying the news, and reading history in order to provide analysis, the channel also invests into beautifully designed maps with distinct, clear motion graphics. The channel was already blowing up before the motion graphics were upgraded, but they still doubled down on quality.
If you watch The Life of Riza, you see someone that is never content with a mediocre shot. She holds an exceptionally high standard for framing, lighting, and composition, which allows her to transform mundane moments into captivating video.
You probably aren’t in the same niche as any of these three. But, you can undoubtedly find inspiration through consuming the level of effort the put into their work.
Use it to ascend to the next level.
We will be dropping lots of ideas, strategies, and tactics here all year long.
