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There’s Room to the Right

David Fontenot spoke on Invest Like the Best about founding a successful startup incubator. 

This has only been done a couple of times in the last decade and none of them outperform Y Combinator. David explains why; 

“You have to start with the right side of the bell curve…I'm not going to compete with YC on giving advice. They have so much data…. those folks are f****** awesome at what they do, and if you try to go head to head with them, you have no chance.”

His insight is that doing an 80% version of the best, is a recipe to get 20% of their results.

Everyone with options is going to choose the top dog.

The exact same is true with your content.

Lex Fridman had the corner for the ‘smart tech guy’ podcast. So, Dwarkesh Patel went even more technical and now regularly interviews the world’s leading engineers in artificial intelligence.

Alex Hormozi gave even more business strategy, systems, and techniques away than Gary Vee, while accomplishing more at a younger age.

It feels safe to do a lightweight copy of your niche’s leader.

There’s far more to be gained by pushing to the edge. 

Do it.