TikTok is Not #1

If you read headlines or ask a random person, you could be fooled into thinking that TikTok is the most popular social media network in the US.

You would be mistaken.

A recent survey indicates that even with teenagers, YouTube remains in the top spot.

Why is this the case?

Well, for starters, YouTube has been around longer.

The vast majority of the videos published between 2010 and 2019 are no longer getting views, but the top 1% that have withstood the tests of time remain valuable entertainment options.

Additionally, the creators and video producers that the platform incubated over that period of time have become some of the world’s most elite entertainers and have the loyal fanbases to prove it.

They have no reason to leave YouTube and prioritize another platform.

YouTube continues to have the highest rate of compensation for creators, giving 55% of each advertising dollar directly to the people making the content its users love.

Additionally, YouTube’s creator studio has the most robust suite of metrics to inform your creative choices.

The granularity of information on what thumbnails gets clicks, which videos retain viewers, and what topics are trending is unparalleled.

So, viewers keep coming back because the bar is raised year after year.

They also watch YouTube on their TVs, not just mobile phones.

Does this mean you should zig when everyone else zags and start elsewhere? No.

If you build the skillset to perform on YouTube, you will be able to perform anywhere.

Once you’ve got those skills, you won’t care which platform is #1. You’ll be ready to win.

Do not let editing videos be the constraint on your content system.

Piper Creative’s On-Demand video editing services are a highly flexible way to get your video edited at a professional-grade level.

Piper’s clients use the editing to produce podcasts, short form videos, and re-use old footage they’ve collected.

Supercharge your content system today by reaching out to Piper Creative.