TikTok Skills Work Elsewhere

TikTok set off the second era of social media.

The first era was when you started spending more time watching your friends & family and less time watching people on television.

The second era was when you started spending more time watching other strangers on the internet.

Once anyone could use their smartphone to make a video that millions of people could end up seeing, the game changed.

Intros to videos had to be crystal clear. Your pacing needs to be tight. Video Ideas had to be compelling and speak to your ideal audience member.

But you could do it.

Now, as TikTok teeters on the verge of ruin, the same opportunity exists on YouTube Shorts, Instagram Reels, and basically every platform. Spotify is even making video a more prominent part of its app.

So, don’t cry about TikTok going away. 

Use the skills that were pioneered there to win, everywhere.

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