Value of an Idea

MrBeast, the biggest YouTuber in the world, recently surpassed 200 MILLION subscribers.

He has dedicated his entire life to building the best YouTube channel in history, and it shows. The thing that sets him apart from every other channel?

Ideas.

MrBeast has an excess of ideas. Thousands of top-tier, hundred-million-view-worthy-ideas. He has to spend meaningful hours paring down those ideas to select the best one to execute on. 

The stakes are higher for him, certainly. Millions of dollars go into his productions, and his audience is, as mentioned earlier, the largest one on Youtube.

Here’s the thing though:

MrBeast creates million-dollar videos because he has million-dollar ideas, and his growth over time has proven that time and time again.

His success reflects the quality of his ideas.

Most companies and marketers struggle to get past the “About Us” style videos. Those are a dime-a-dozen.

Idea generation needs to be taken seriously if you want to see meaningful growth in your video performance.

Take this as a direct challenge (foreal, I’m looking you in the eye, holding out my hand for you to shake):

Do not get up from where you’re sitting without generating 10 new ideas.

They can be bad. Hell, they should be bad.

Just get them out of your head and onto a notepad - digital or analog.

If you want to see my 10 for reference, respond to this email and I’ll send ‘em to you (they’re dumb and wonky, you’ll love it).

Have an Elite Week, go uncover your next great idea.

Here’s an idea. Stop editing your videos yourself.

If you’re running a business or a marketing department, you do not have the time to process raw footage and organize the best takes.

You might be slacking on shooting enough video because you don’t want the post-production work.

Hiring a remote video editor has never been easier.

In our upcoming training (at the end of March) we will show you exactly how to do it yourself.

Sign up for the live training here.