When to Take a Different Approach

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When you stumble onto a winning video formula, you are supposed to double down.

Whether you make shortform videos with the same opening hook or doing challenge videos on YouTube, you’ll garner a lot of views by repeating what works.

But, eventually, every format will experience audience fatigue.

Top performing ads eventually decay into middling numbers.

The 11th time you run the same formatted video, it will likely perform worse than your first few videos.

So… you must always be experimenting to find the next potential winner. 

That means new titles, new opening hooks, and new formats before you actually need them.

Best case scenario? You have two winning formulas instead of one.

But, at a minimum, you’ll have a way to turn around declining video performance when you need it.

Turn Creative Briefs into Revenue

With Neurons AI, agencies can fast-track everything from creative development to client sign-off.

Neurons AI indicates how campaign assets will perform—before launch—so you can deliver smarter, faster, and with confidence.

Get instant insights on attention, engagement, and memorability, along with AI-powered recommendations to refine assets before clients even see them.

No more endless feedback loops. No more debating design choices. Just clear, data-backed reasoning that helps you present and sell creative work with ease.

Using Neurons AI, Teads helped their client improve brand awareness by 64% and ad recall by 29%.

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