When you Show, They just Know

Video is the most popular way people consume media today. 

You’ve probably noticed that even Linkedin and X are now buzzing with videos.

Why?

Because video feels natural to us. Long before we learned to write, humans relied on sight and sound to size each other up.

Were they trustworthy? Were they a threat? Were they scared?

As social creatures, these instincts  are hard-wired into us.

That’s why getting into video is intimidating. It might feel like we can hide behind the writing or attribute it to ChatGPT.

But, when it’s you speaking in front of a camera, that’s putting you out there. It’s raw and vulnerable. 

Here’s the good news: that vulnerability is your secret weapon.

Let me share a story. In my neighborhood, there’s a handyman who has been working on people’s homes for 40+ years. He knows it all.

When he explains what’s wrong with my house’s plumbing or talks about how to install insulation, his expertise is completely self-evident.

He’s not trying to impress me. He just knows the information cold.

When you make videos that convey that same sense of authority, viewers won’t have to be told you’re an expert, they’ll just know.

Supercharge your Video Marketing with support from Piper Creative