Your Videos Aren’t Converting. Here’s Why They Suck (And How to Fix Them)

Your videos look good. You’ve got the lighting, the edits, maybe even a viral-worthy thumbnail. But nobody’s clicking through, buying, or signing up. 

Zero conversions. Why? 

Because your videos are missing the gut-punch that makes people act. 

Let’s rip apart three mistakes tanking your results and show you how to flip the script—with a real example that proves it works.

3 Ways You’re Screwing Up

1. Your CTA Is a Limp Handshake

Mumbling “check us out” at the end? No one’s clicking that. 

A killer Call-To-Action grabs viewers by the collar and demands action. Weak calls-to-action are why you’re invisible.

Slap Down a CTA That Bites

Ditch the fluff. Say “Grab 20% off before midnight!” or “Sign up now—it’s free!” 

Hit them early and seal it with a clickable link. 

2. You’re Boring Your Audience to Death

Generic videos are digital wallpaper. If you’re not stabbing at your audience’s pain points, they’re already scrolling. Stop preaching. Start solving.

Cut to Their Pain Like a Knife

Script one question that nails their struggle. 

Selling a course? Open with “Sick of hustling with zero results?” Five seconds to hook them, then deliver the fix. It’s not about you—it’s about their chaos.

3. You Look Like a Snake Oil Salesman

 No trust, no sale. If your video feels like a shady infomercial, viewers bolt. 

Look at Hot Ones—they ooze authenticity, so fans buy their hot sauce without blinking. 

Prove You’re Not Full of It

Toss in a stat, a customer clip, or a raw moment. 

“95% of our clients doubled leads in 30 days” addresses the skeptics. 

Do This Today

Your videos aren’t a hobby—they’re a weapon. 

Open your last video. Is the CTA weak? Does it dodge your audience’s pain? Does it scream “scam”? Fix one thing—start with a ballsy CTA—and track the clicks. 

Supercharge your Video Marketing with support from Piper Creative