🎥Don't WASTE Your Marketing Budget

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If you’re new to content marketing and your first instinct is to turn your videos into paid ads, I want to advise you to hold your horses.

Instead, start from ground zero and work to achieve organic reach first. Then, spend your money on ads once you know what works.

If you have no presence on TikTok, YouTube, or Instagram Reels, step number one is to familiarize yourself with the nuances of each platform. How can you possibly get an ROI from a platform that is completely foreign to you?

Rather than wasting money on ads, invest in building an efficient content production system.

What trends can your business participate in? What type of content are your competitors producing? How can you show up consistently?

You are much better off investing in a part-time hire that will produce relevant, on-the-pulse content consistently for a month, than you are throwing those dollars into wider distribution for content that ultimately won’t convert.

Shoot 10 videos. Open each one with a different hook.

Which of those intros kept your audience engaged?

Make 10 more videos with that hook. Tweak accordingly, let your winners ride, and put your money behind the ones that work.

First understand what type of content your customers respond to, then fuel it with ad dollars.

Have an ELITE Week,

Hannah

Elite Video of the Week:

Lasso an Audience w/ Tucker Brown

Tucker Brown runs a 6th generation family ranch in Texas. Last year, he shared a video lassoing a cow on TikTok and went viral overnight. Now, he regularly incorporates content into the ranch operations and has seen incredible growth in his business.

In this episode, Hannah and Aaron ask Tucker all about his strategy, the ranching business, and the future of his content.