Success Leaves Clues

At Piper, we’ve helped more than 400 clients and have the most 5 star google reviews in the greater Pittsburgh region (among video firms).

In seven years of serving clients, we’ve seen a few things work over and over again.

1. Start Strong

Don’t waste time at the beginning of the video. Get to the point. Make sure you’re speaking directly to your target audience.

2. Digest Data

Vanity metrics, like views, are nice, but not that useful. You’d be better served studying the first seconds of your audience retention curve and the impressions that the platform is sending your way.

3. Iterate, Iterate, Iterate

Your first batch of videos is not supposed to be the greatest collection of content that you’ll ever produce. Their job is to create insights that you can use to make the next batch even better.

I went into much more detail on this in our latest training, the Proven Piper Process.

You can access the training for free by clicking that link.

If you’d like to implement it for your firm, email us at [email protected]