I have found that a portfolio of videos works the same way.
The data doesn’t lie.
Does the internet really need another coffee montage?
It is hard to get out of your own head
“The purpose of a system is what it does”
Taking action leads to loads of additional information
Measure twice, cut once
What stage of your content funnel is leaking?
Their content jumps around all over the place.
They lean into what makes them weird
Data can inform the best next step